KIA SPORTAGE 2025 "Built for Every Day. Ready for Beyond."
A Deep Focus Production
Campaign Overview
This is a cinematic campaign comprising four distinct reels and one master hero film, each showcasing the Kia Sportage 2025 across carefully curated moods, locations, and personalities. Every color variant becomes its own chapter in the story of modern Trinidad a visual journey that spans from the quiet intensity of dawn to the electric energy of night, from pristine natural landscapes to the pulsing heart of the city.
Each piece is designed to capture authentic moments where capability meets culture, where design intelligence intersects with everyday life. This is automotive storytelling rooted in real places, real light, and real emotion.
Campaign Objective
Brand Positioning
Establish Kia Sportage as the symbol of balanced intelligence, emotional design, and everyday confidence in Trinidad's automotive landscape.
Visual Strategy
Deliver cinematic storytelling rooted in authentic local culture, showcasing real locations where Trinidad lives, works, and explores.
Platform Delivery
Create social-first vertical reels optimised for engagement alongside a 60-second hero film for broadcast, showroom displays, and digital platforms.
Concept — "Four Ways Forward"
Each Sportage colour represents a distinct lifestyle moment and time of day. Together, they form a complete journey through light, motion, and purpose — a visual symphony that captures the full spectrum of modern life in Trinidad.
REEL 1 "Everyday Beginnings"
Snow White Pearl
Location: Lady Chancellor Hill Overlook
Time: Sunrise (5:30 – 7:00 AM)
Theme: Calm beginnings, reflection, and first motion of the day
Feature Focus: Smart Power Tailgate · Comfort · Hybrid Start-Up / Eco Mode
Opening
Drone establishing shot — sunrise breaking over city and ocean, mist rolling through valleys
Light Reveal
Golden light slides across the Sportage's body lines, revealing pristine white pearl finish
Human Moment
Tailgate opens automatically → driver retrieves coffee flask, work bag. Pause. Purpose.
First Motion
Door closes with precision. Engine hums quietly into hybrid life. The day begins.
Descent
Drone pulls back as the car descends the winding hill toward the awakening city below
"High above Port of Spain, the city still sleeping below, the Sportage waits in morning mist. A pause before movement ,the moment of intention that defines every day."
Mood: Warm · Reflective · Minimal · Everyday confidence
Caption: "Every day begins with intention. #KiaSportage #EverydayBeyond"
REEL 2 - "Reflections of You"
(Out-of-pocket visual storytelling with natural reflections — achievable anywhere)
Concept: The Everyday Mirror
This reel leverages the power of everyday reflections to tell a story about the Sportage and its driver, without complex setups or CGI. By framing the car through puddles, shop windows, and side mirrors, we see different "slices" of its journey and the life unfolding around it. It's about finding beauty and meaning in the ordinary, highlighting how the Sportage fits seamlessly into diverse environments.
Why it works
No CGI, no elaborate sets. This concept is all about creative framing and natural light, making it highly achievable and authentic. It transforms mundane urban or suburban scenes into artful glimpses of the Sportage's presence, connecting with the viewer through relatable moments.
Possible Locations
  • Port of Spain Waterfront (reflecting buildings, harbor)
  • Queen's Park Savannah (reflecting trees, city skyline)
  • MovieTowne Car Park (reflecting other cars, neon signs)
Visual Flow
Tight Shot Side Mirror
POV from inside the Sportage looking at the side mirror, briefly reflecting a familiar street scene passing by. Focus on the sharp lines of the car's exterior merging with the blurred reflection.
Passing Reflective Glass
A slow tracking shot as the Sportage drives past a large storefront window or glass-front building. We see the car's dynamic silhouette in the reflection, interspersed with glimpses of life inside the building or the street behind.
Over Puddle Shot
The Sportage drives slowly over a large, still puddle. The camera is low, capturing the car's elegant form perfectly mirrored on the water's surface, creating a stunning symmetrical image of "two" Sportages.
Ending Drone Shot
A drone pulls back and ascends, revealing the Sportage parked (or driving away) in a vibrant urban setting, its surroundings subtly reflected in its polished surface and nearby glass, encapsulating the theme of "reflections of you."
"In every reflection, a new story unfolds. The Kia Sportage, mirroring the multifaceted journey of your everyday, capturing glimpses of life, light, and motion."
Mood: Urban Chic · Reflective · Authentic · Poetic · Modern
Caption: "Every reflection tells a story. #KiaSportage #EverydayBeyond"
REEL 3 - "The Pause"
Embrace the tranquility that comes with unparalleled power and presence.
In a world that constantly demands movement, finding moments of stillness can be the ultimate power. This reel showcases the Kia Sportage as a sanctuary, a calm amidst the storm of daily life. It emphasizes the vehicle's refined comfort and advanced safety features, allowing the driver to confidently pause, reflect, and recharge before seamlessly rejoining the flow.
Wide Tracking
Sportage glides through busy city traffic, then smoothly pulls into a serene, empty space (e.g., a quiet park entrance, an architectural enclave).
Interior Moment
Close-up on the driver, calm and composed, taking a deep breath, hands resting gently on the steering wheel, perhaps a subtle smile. Focus on the quiet interior and soft lighting.
Exterior Slow-Motion
Shot of the Sportage parked, capturing its sleek lines and confident stance, with subtle details of its design highlighted. Slow-motion elements from the surrounding environment (e.g., leaves falling, gentle ripples in a puddle) emphasize the stillness.
End with Light Flare
As the driver gently touches the ignition or looks up, a subtle lens flare or warm light streaks across the screen, symbolizing renewal and readiness to move forward.
Mood: Calm · Confidence · Serenity · Renewal · Luxury
Caption: "Sometimes, the most powerful thing you can do is pause."
REEL 4 - "Rhythm of the City"
Infra Red / Fusion Black
Location: Ariapita Avenue / Food Square, Woodbrook
Time: Sunset → Night
Theme: Urban confidence and connection
Feature Focus: Exterior Design · LED Tail Signature · Adaptive Headlights · 360° Cameras
Concept
As dusk settles, the Sportage moves through Port of Spain's pulse. Glass, light, and reflection merge , technology and human energy share the street. This is where the vehicle becomes part of the urban fabric, where sophistication meets authentic culture.
Golden Hour Arrival
Drone over amber sky, shadows lengthening across Woodbrook
Urban Docking
Car arrives at Food Square, adaptive headlights illuminating the scene
Human Connection
Talent pull up to food yard, quick b roll sequence then back into vehicle
Night Motion
Tracking glide · LED taillight streaks painting the street · drone pull-back over lit city
Mood: Urban Elegance · Modern Trinidad · Connection · Composed Energy
Caption: "The city moves. You move with purpose. #KiaSportage #UrbanElegance"
Hero Film - "Four Ways Forward"
Runtime: 60 seconds · 16:9 format for broadcast and digital platforms
Dawn
White Sportage on Lady Chancellor - intention and beginning
Day
Green Sportage at Chaguaramas -capability and exploration
Afternoon
Grey Sportage at Savannah — energy and renewal
Night
Red/Black Sportage on Ariapita — confidence and connection
Closing Power
All four Sportage variants converge in formation at POS Waterfront or Savannah Roundabout — a visual statement of diversity within unity, of individual purpose within collective vision.
"Four ways forward. Built for Every Day. Ready for Beyond."
Production & Post Guidelines
Technical excellence in service of creative vision. Every specification chosen to maximise cinematic quality whilst maintaining practical flexibility for Trinidad's unique lighting and environmental conditions.
Camera Package
Primary: Sony FX3 for handheld and gimbal work
Aerial: DJI Mavic 3 Pro for establishing shots and tracking
Stabilisation: DJI RS4 Pro for fluid motion sequences
Capture Format
Resolution: 4K throughout for maximum flexibility in post
Color Space: S-Log3 / S-Gamut3.Cine for maximum dynamic range and grading latitude
Post Production
Master: 16:9 for broadcast and digital
Social: 9:16 vertical reels reformatted with careful reframing
Grade: Warm to cool progression (3200K → 4500K) tracking the day's journey
Audio Design
Foundation: Location ambient sound carefully captured at each site
Enhancement: Subtle musical underscore that supports without overwhelming
Talent Casting
The Professional
Age: 28-30
Profile: Young professional, confident, purposeful
Featured in: REEL 1 (Everyday Beginnings) and REEL 3 (Motion & Renewal)
Look: Polished, authentic Trinidad professional aesthetic
The Explorer
Age: 25-32
Profile: Active lifestyle, adventurous, socially connected
Featured in: REEL 2 (Capability in Stillness) and REEL 4 (Rhythm of the City)
Look: Casual-chic, approachable, modern Trinidad style
Both talent should represent authentic Trinidad diversity and embody the Sportage's "Built for Every Day. Ready for Beyond" philosophy.
Deliverables: Four × 30-second vertical reels optimised for Instagram/TikTok + One × 60-second master hero film for broadcast and showroom display
Tuesday Shoot Plan
A carefully orchestrated single-day production schedule designed to capture Trinidad's light at its most dramatic moments. Each location timed precisely to natural light conditions, with travel and setup windows built in for seamless transitions.
5:00 – 7:00 AM
Lady Chancellor Hill
"Everyday Beginnings" — Sunrise shoot capturing first light over the city
11:00 AM – 2:00 PM
Queen's Park Savannah
"Motion & Renewal" — Mid-morning energy and urban rhythm sequences
3:30 – 6:00 PM
Chaguaramas Coastline
"Capability in Stillness" — Golden hour coastal capability showcase
6:30 – 9:00 PM
Ariapita Avenue
"Rhythm of the City" — Twilight to night urban sophistication
Closing Shot
POS Waterfront
Four-car formation — the convergence of all stories into one powerful statement
Closing Message
"Trinidad's rhythm. Kia's precision.Deep Focus's eye."
This is cinematic automotive storytelling: capturing authentic moments with precision, respecting its audience, and showing, not just telling.
Built for Every Day. Ready for Beyond.